Wellness has become a stand-in for many people who have received unsatisfactory care from the medical establishment. But self-care isn’t health care. The problem is exacerbated when wellness practitioners make overblown claims about products and treatments, couching their practices in pseudoscientific language. Why does a massage need to release your toxins, boost your immune system, and stimulate your colon? Why can’t it just be something that feels good and is relaxing?